QUARTERLY BLOG: HEARD AND NOT SEEN
The second half of 2017 has been some of the busiest months that Strathmore has seen. Not only have we upped the quantity of spoken word that we are producing, but the diversity of it as well – from nursery rhymes to apps to medical instruction videos. And, of course, our production of good old-fashioned audiobooks is flourishing as well. In fact, this trend can be seen throughout the audio publishing industry as a whole (up 28.2% year on year). People seem keener than ever to get their ears around a good story, and this raises an interesting question – what are the benefits of listening to a book over reading it?